Gain a top level understanding of key brand ‘language’ from ‘A’dvocacy to the ‘Z’ero moment of Truth. Learn how other b2b brands are differentiating themselves in new ways to drive business growth. Understand how to develop a more ‘emotional’ brand proposition that instantly connects with your audiences.
“A really interesting and enjoyable lunchtime read for anyone responsible for a b2b brand.”
“I really like the links to other useful resources and tools throughout the book.”
“The book is oozing with great creative, it’s fun to read through and easy to digest.”
Looking for tips on how to build an army of loyal brand advocates? Need to understand more about the science of brand equity? Searching for inspiration to help you develop a more compelling brand proposition? You’ll get all this and more from The Little Book of B2B Brand.